Daniel Dwumfour,

BA Journalism and Media

Daniel Dwumfour graduated from BA Journalism & Media degree in 2018. Immediately after graduation he started working for MailOnline, where he was a video journalist. A year and a half later, he decided to open his own business. Daniel is now a CEO/freelancer of his own film and graphic design business, DKAsare Media, as well as head of media at his church, Royalhouse Chapel International Missions Centre.  

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Q. What do you like most about your current role? 

A. I enjoy being in control and it is very rewarding and exciting helping clients’ businesses, projects, stories and brands come to life. The feeling is amazing and I love it. I can be flexible and also dream about my next gadget. 

Q. What are the key success factors in your job?  

A. Strategic thinking, branding, market research, marketing, patience, storytelling/planning, budgeting, and knowing your worth. 

Q. Which steps along your path have helped you get this job?  

A. My final year at Middlesex encouraged me to start this business, after I produced an Afrobeats documentary. I wanted to showcase my work but also follow my passion, and build a legacy.  

Q. What role did your education play in your career success? 

A. My education gave me the fundamentals needed to apply in the real world. I had confidence in my ability and knowledge because of the theory and practical exposure I already gained.  

Q. What advice would you give to somebody looking to move into this industry? 

A. I would say you should definitely plan ahead and don’t write yourself off. Sign up to platforms that you can use to promote yourself, like Linkedin; build a portfolio, and make the most of what you have eg. equipment, resources, people, ideas etc.